GA George Andary Operator across marketing, CRM, systems, and modern workflow
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The fast read on the work.

If you want the quick operator view, start here. This page is the short version of the marketing, CRM, decision systems, and transformation work that sits behind the rest of the site.

Headshot of George Andary

What I do

I help teams turn complex customer, reporting, and workflow signal into clearer decisions, stronger performance, and more usable systems.

My path started in direct-response marketing and high-volume customer contact, moved into CRM and lifecycle strategy at Rocket Mortgage, and later into reporting modernization and workflow redesign at DTE Electric. The current build lane carries that same operating pattern forward: connect the signal, improve the system, and make the next move easier to see.

  • Marketing strategy
  • CRM and lifecycle
  • Decision systems
  • Workflow modernization

Selected proof

  • Reallocated over $1M annually from O&M to Capital through staking strategy and governance redesign, reducing rate-case burden and improving regulatory alignment.
  • Reduced full-scale client opt-outs by 50 percent through segmentation strategy and A/B testing.
  • Managed omni-channel marketing programs across email, direct mail, web, chatbot, TV, radio, and digital platforms.
  • Led enterprise migration from legacy CRM systems to Salesforce while aligning Marketing, Compliance, IT, and vendor teams.
  • Designed automation and analytics workflows that reduced recurring manual work from hours to minutes while improving data quality and auditability.
  • Handled 500-plus daily client interactions and ranked in the top 10 percent for productivity for five consecutive months.
  • Managed end-to-end direct mail campaigns with audience development, measurement, and vendor coordination.

Career arc

Started in high-volume lead generation and direct client outreach.

Moved into direct mail, audience work, campaign measurement, and cross-functional marketing execution.

Expanded into CRM strategy, KPI design, executive communication, and transformation work.

Now works across reporting systems, workflow improvement, and practical AI-enabled build workflows.

Target roles

  • Marketing Strategy Manager
  • CRM or Lifecycle Strategy Lead
  • Decision Intelligence Manager
  • Business Transformation Manager
  • Strategic Operations or PMO Analytics Lead
  • Applied AI Operations or Automation Enablement Lead